How to Get Dirty Little Skimmers to Read Your Writing
Formatting tricks to extend your read time
If there’s anything I’ve learned over the past 7 years of writing online, it’s this:
No read is guaranteed. 📝 🙅
The internet is such a big place that getting anyone to click on your writing is a win. Getting them to read to the bottom… well, that’s another story.
Here are 4 tricks I use to extend my read time. And, how you can entice readers to actually read your content…
Read time is a vital metric. 💰
There are many golden rules of writing:
Ideas win
Clear > clever
Read time = money
No matter the platform, your ability to extend the time readers spend on your writing will always result in more money.
➡️ On Medium, it’s calculated as read time.
➡️ On Substack, it leads to more subscribers.
➡️ On, conventional blogs, it’s known as your bounce rate.
But, the truth of the matter is, the vast majority of readers merely skim articles. So, if you’d like to get the average reader to actually read your writing, there are a few things you can do.
Starting with how you structure your writing…